Digital Agriculture Innovations

As part of the baseline a range of available digital and AgriTech innovations were identified in each country to provide a snapshot of what solutions are available on the ground and illustrate the trends in innovation and challenges faced by users and those implementing those solutions.

 

216 Digital Agriculture Innovations were Identified in the SADC

Digital agriculture innovations were identified and present in all the 16 SADC member states. Some of these solutions were present and operational in multiple countries.

Innovations were unevenly distributed across the 16 member states with South AfricaZimbabwe, and Tanzania having the highest overall number.

 

Digital Agriculture Innovations Map:

Please note that the table below has a filter function through the search bar. Columns that can be filtered include: Country, Organization Type, Use Case, Technology, Value Chain Phase and Scaling Phase. 

 

Use Case Selection for Innovations

Innovators self-reported what use case or solution their digital innovation provides from a list of five. These use cases are reflected in the interactive map above with further information below. Each use case also included a number of sub-use cases which can be found in the report

  • Digital Advisory includes information-based services such as farming best practices, market prices, weather and climate information, and financial or digital literacy training.
  • Agri-Digital Financial Services includes digitally-enabled financial services with the aim of greater inclusion of smallholders into the formal financial economy and better access to investment, loans or credit.
  • Digital Procurement includes solutions in the agricultural last mile to transition from paper to digital. These solutions help agribusinesses increase transparency of transactions and improve efficiency.
  • Agri e-Commerce includes digital platforms that enable the buying and selling of agricultural produce and inputs online.
  • Smart Farming solutions rely on connectivity between Internet of Things-enabled devices such as sensors, droners, and satellites and can transmit specific information about crops, animals or growth practices.

 

Digital Advisory was the most common use case among the identified innovations

Bar chart illustrating the number of use cases reported by innovations. Digital advisory is provided by 123 innovations, Agri-Digital Financial Services is provided by 64 innovations, Digital Procurement is provided by 80 innovations, Agri e-Commerce is provided by 93 innovations, and Smart Farming is provided by 72 innovations.

Credit: Graph - IMC Worldwide 2022

The most common use case was digital advisory, followed by Agri e-commerce and digital procurement. There were fewer innovations observed in the Agri digital financial services use case.

 

The distribution of identified use cases varied across the 16 SADC member states

Bar chart illustrating the spread of use cases within the benchmark country groupings. For Group 1 Digital Procurement was the most common use case; for Group 2, 3 and 4 Digital Advisory was the most common use case; for Group 3 Digital Advisory was the most common use case; for all groups Agri Digital Financial Services and Smart Farming were the least common use case.

Credit: Graph - IMC Worldwide 2022

Countries that scored better in the benchmark assessment (South Africa, Mauritius, and Seychelles) had a high proportion of digital procurement innovations. 

For countries that ranked lower in the benchmark assessment, and are not Anglophone countries, digital advisory services were the most common type of innovation.

For further insights on use cases in each country please view the country pages and read the country reports.

 

Most innovators are addressing knowledge gaps around low productivity and poor access to markets

Bar chart illustrating the challenge area or pain point that innovations are attempting to address. The knowledge gap was the most common with 64 innovations addressing this challenge, Financial exclusion is being addressed by 35 innovations; Low productivity is being addressed by 57 innovations; Poor access to markets is being addressed by 51 innovations; Climate change is being addressed by 40 innovations; Poor access to internet is being addressed by 16 innovations; and 10 innovations are addressing additional pain points.

Credit: Graph - IMC Worldwide 2022

Most solutions attempt to address knowledge gaps, which correlates with the high proportion of innovations providing digital advisory solutions. 

Low digital literacy hinders the adoption of new technologies 

The most common challenge that survey respondents encountered was low digital literacy levels of their users. 

Challenges innovators face in applying innovation within agriculture 
Digital literacy65
Farmer uptake/use/behavior change47
Operational constraints36
Lack of mobile network coverage35
User affordability29
Access to device (sharing with family with others)28
Understanding the market and user needs27
Data collection issues (High cost of collecting data and skills and processes to collect and process data)27

If farmers have limited access to digital solutions or are unable to use them because they lack digital skills, further uptake is likely to be significantly impeded. 

Innovators should be encouraged to take deliberate actions to ensure innovations are inclusive of those with lower (digital) literacy levels to enable both a raised awareness of the benefits of digital agricultural innovations but also to enable their use.

 

Innovations are not equally distributed along the value chain

 

Credit: Diagram - IMC Worldwide, Icons - the NounProject 2022

Planning, On-Farm Production, and Access to Markets are the most common part of the value chain being addressed by innovations.

Currently, Storage, Post-Harvest Processing, and Transport have fewer digital innovations.

For more detailed findings from the digital agriculture innovations present in the region and reflections for the region, please download the report.

 

Icons - credit to NounProject https://thenounproject.com/
 

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